Mastercard & Komerční banka - Poro

We took a popular NPC (non-playable character) from League of Legends and let gamers play with it for the first time. In real life.

💳 In 2023, we launched a new gaming card for Komerční banka featuring an unlikely hero - Poro, the little furry non-playable character from League of Legends.

And to make the campaign more lively, we brought Poro to life as a “life-sized” robot (animatronic). 🤖

🎥 We then used the animatronic to create content with popular Czech streamers.

And for the first time ever, players could actually control Poro 🕹️ — by sending it cookies via Twitch chat. 🍪

5039 gaming cards sold | 2300+ virtual cookies sent in >60 mins

THE TEAM:

  • Art Director: Martin Vašátko, Václav Kudělka

  • Creative Producer: Gabriela Hudec

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