This is me and my kid. (I’m the one in front.)
EIGHT FACTS ABOUT ME:
I'm a Prague-based Creative Director and Copywriter.I use all kinds of words to make people laugh, share, buy, and click on weird links - like this one.I prefer ads that don’t look like ads, and briefs that look like briefs.I'm not a big fan of AI, but I’d rather keep it for myself (in case the Skynet scenario actually happens).I’ve helped to win 70.6% of the pitches I’ve ever worked on. And yes, I agree it’s pretty awkward to track one’s pitch win rate.I’ve also won 15 Effies, which probably proves two things: first, I’ve learned how to write Effie submissions. Second, I haven’t learned how to humblebrag.I’m so bad at kayaking, that a popular Czech ’70s singer wrote a song about it.I swear I usually don’t start so many sentences with “I.” (Sh*t, this one ends with it too.)
EXPERIENCE
Good Game - Creative Director (2022-present)
McCann Prague - Group Creative Director / Copywriter (2014-2022)
WMC/GREY - Copywriter (2013-2014)
Media Age - Copywriter / PR Manager (2010-2013)
AETNA - PR Specialist / Intern (2009-2010)