Effaclar - Anti-Acne Speedrun

Effaclar launched its new anti-acne cream with a super-fast effect, but young men didn’t seem to care. So we rolled up our virtual sleeves and got our heads in the game. (Silly pun intended!)

Approx. 85% of teenagers struggle with acne and gamers are no exception.🎮

🥊We wanted to show them that they could actually fight and beat acne pretty quickly.

So we brought the fight to a battlefield they know best: Fortnite.

🗿 We built a custom Effaclar Fortnite map featuring a huge sculpture of our brand ambassador’s head - including a gigantic pimple on his face.

Then we challenged hundreds of players and streamers to get rid of it as fast as they could. 🏃

THE TEAM:

  • 3D production: Jan Reeh, Anatolij Vynokurov
  • Art Director: Martin Vašátko

  • Account Director: Pavel Pštross

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