Vichy Dercos - Lupolux

69% of Czech gamers have experienced dandruff, yet only a few of them care about anti-dandruff shampoos.

So using something they actually care about – tech & hardware – to get their attention seemed really like a no head-scratcher.

🤖 We built the world’s first mini vacuum cleaner for dandruff and officially launched it with popular gaming streamers.

Once we had gamers’ attention, we turned the commercial on its head🙃 and revealed Vichy Dercos shampoo as a much easier and more affordable solution. 🥳

😱 Then we orchestrated a surprising “attack” of our robot on one of the most popular Czech streamers.

🖥️ For thousands of viewers watching live on Twitch.tv. (And hundreds of thousands watching our little robot uprising later on the internet).😲

550.000+ organic views | 10.500+ shares of the “attack” video

THE TEAM:

  • Art Director: Václav Kudělka, Martin Vašátko

  • Account Manager: Pavel Pštross

  • Creative Producer: Gabriela Hudec

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